“Make your face a Maynards”
Working with Cadbury’s mass agency The HIVE, we built and managed the social presence of the award winning Maynards campaign.
This included creating and developing the central hub for the campaign; a Facebook app that gave users the ability to turn their faces into candy. We also fuelled the frenzy by creating targeted ads and posts throughout our social channels. Over 50 000 new fans joined the Facebook page to create thousands of candied faces – an additional 50 000 fans joined thereafter.