“Tapped In” – Futureshop

For Back To School, Future Shop put $101,000 in gift cards up for grabs. But we didn’t just give them away. Students earned them by completing a list of tasks on our Facebook page to prove they’re “tapped in” online – anything from retweeting our posts on Twitter to baking a cake in the shape of our logo. We ran through our supply of gift cards in 12 days and over 100,000 tasks were completed.
ACD: Josh Budd
Writer: David Purkis
Strategist: Chris Dyck

http://strategyonline.ca/2011/08/02/future-shop-is-everywhere/